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Project MASTER: From surface to abyss: the story behind Project MASTER’s interior
"Every great design starts with a story." – Jim Dixon, Winch Design In this exclusive insight, Jim Dixon, Studio Principal at Winch Design, shares how storytelling lies at the heart of great design. As part of the creative force behind Icon Yachts’ groundbreaking Project MASTER, Jim reveals how a compelling narrative guided the interpretation of each space onboard — from the grand social areas to the intimate, personal retreats. Learn how Winch Design brings emotion, function, and vision together in one of the most anticipated superyacht projects of the decade. Subscribe to our YouTube channel ➡️ https://www.youtube.com/@FraseryachtsSuperyachtSales/ Follow us on Instagram ➡️ https://www.instagram.com/fraseryachts/ Follow us on Facebook ➡️ https://www.facebook.com/FraserYachts/ Follow us on LinkedIn ➡️ https://www.linkedin.com/company/fraser-yachts/
