The most prestigious boat brand in the world (Short Stories Ep.17)

Anyone that knows boats, knows Chris Craft are one of the most prestigious brands in the industry, they have been around for 150 years and we have just added them to our existing portfolio of brands. They are the best built boats from Europe and America. With every brand we partner with, we always put a lot of deep thought into how it’s going to fit into our mission on "Delivering the best boating experience in the world" and what we are tying to offer our customers. We’re not just looking at the model mix to make sure it provides a solution that we don’t yet have, but we also look at the reputation of the brand, the quality of the product, the service they offer and the company values to make sure they are 100% aligned. Chris Craft ticked all those boxes. In this episode we give you a deeper look into the brand, who buys a Chris Craft, the product mix and what makes them so special and unique.