Building engagement: Sport and Facebook - Jerry Newman Keynote Speech

Head of Sports at Facebook, Jerry Newman presented at World Sailing's Commercial Strategy for the Sport Forum in Barcelona, Spain to speak about building engagement on the platform. In describing the large number of tools and techniques that are now available to help broadcast content, the message was clear, modern technology and the power of social media are providing exciting new views of sport while also providing a new wave of commercial opportunities. Follow World Sailing on: Facebook - http://www.facebook.com/ISAFWorldSailing Twitter - http://www.twitter.com/worldsailing Website - http://www.sailing.org