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"The general enquiry rate is lower... but the people enquiring are focused." In this clip from episode 18 of the Berthon International podcast, Ben Cooper and Alan McIlroy discuss the difference between enquiry volume and genuine buyer intent, and why the Palma International Boat Show still matters hugely to the brokerage market, even when footfall feels lighter. Full Episode: https://www.youtube.com/watch?v=xBg6lRxti3w Supporting Article: https://www.berthoninternational.com/berthon-blog/top-7-yacht-sales-insights-for-april-2026-2/ Host/s: Alan McIlroy, alan.mcilroy@berthon.co.uk & Ben Cooper, ben.cooper@berthon.co.uk; Tel: +44 (0)1590 679 222 #shorts #yachtbrokerage #yachtsales #yachtingindustry #yachtmarket #marineindustry #berthoninternational
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Lauren Beckstedt, Chief Marketing Officer at Brunswick Corporation and member of the Discover Boating Advisory Group, reinforces the role Discover Boating plays in building awareness at the top of the industry marketing funnel and attracting new people to boating as part of a coordinated, industry-wide approach.
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We boaters sometime live in our own little world. We have our own boating terms, our own sort of boat porn, and even our own boat humor. Hence, this video, which answers two burning boater's questions: Can a boat sneeze? And: What happens when a powercat catches cold? For more boat humor, be sure to read Darwin Awards for Boaters: Top 10 http://features.boats.com/boat-content/2014/09/dumb-dumber-10-brainless-boaters/ For more boating videos, visit http://www.boats.com. boats.com features boat reviews, how-to videos, special features, and information about new boats, boats for sale, and boating products—usually with a dash of fun. Our reviewers test the features, performance, and specifications of each boat, searching out the hidden details for a critical evaluation. If you're shopping for a boat, we want to help you make the best choice. And if you're just looking, we'll try to make it fun too. Subscribe to receive notification of new videos.
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