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The story of the EB Norris Jet Squid Striped Bass lure. Preview of interview
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05/11/25
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Preview of upcoming interview with son of Bill Cook, co-inventor and maker of the legendary Jet Squid lure. This lure from the 1950s is highly sought after by collectors of vintage lures. This interview takes place at Briar Cooks house, the same house that he lives in today where the lure was first created in 1949. Briar Cook now 88 shares the stories of the EB Norris Jet Squid. His father Bill Cook was EB Norris partner when the lures were invented, perfected and sold in the 1950s
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