Consumer research, the foundation of a commercial strategy - Uli Lacher Keynote Speech

Numbers were at the heart of Ulrich Lacher of Lacher Consulting's talk at World Sailing's Commercial Strategy for the Sport Forum which started by focussing on what potential sponsors are looking for. But there was one particular factor that he stressed was of crucial importance, data. Follow World Sailing on: Facebook - http://www.facebook.com/ISAFWorldSailing Twitter - http://www.twitter.com/worldsailing Website - http://www.sailing.org