North Sails Collection | #OceanForLife Chapter 1 Simon Nessman | SS19 Campaign

We will embark for this first Chapter on a trip to Dharavi a locality in Mumbai, considered one of the largest slums in Asia, with one of the fashion industry’s most iconic models Simon Nessman. A couple of years ago, he decided to create an ecological project that allowed him to see the world from another perspective. Simon, like the other protagonists of this campaign, feels that it is time to understand the problem of plastic oceanic pollution on a global scale. As Simon says “It’s time to change things…We can make a difference. We have to act. And for that, understanding the problem is the first step.” Dharavi, famously known for the movie Slum Dog Millionaire, as a population over 700.000 on a surface of 2.1 square kilometers, it is the heart of Mumbai. An area buzzing with energy and ingenuity, always looking towards the future. However, India has poor rates of waste management even though it is not one of the top global consumers of plastic. Many of the country’s recycling sectors are lack of information and are unregulated, only half of the waste is collected and properly recycled leaving the rest to freely pollute water and degrade soil. We will also discover the Mithi River, where 70% of its banks are occupied by hundreds of thousands of units, neighborhoods where no education on waste management or recycling exists. In this video, you can feel that even minimal intervention in developing countries would make a huge difference in our oceans. Check it out, get inspired and share with your friends. Spread the word! Reduce, reuse and recycle! #OceanForLife Find inspiration with the rest of our collection: https://n.orthsails.com/2ygRt30 Follow us on: Facebook: https://www.facebook.com/NorthSailsCollection/ Instagram: https://www.instagram.com/northsails_collection/