Kiran Jay Haslam in Cannes.

Kiran Jay Haslam, Chief Marketing Officer at Princess Yachts, reports for Ocean Media at the 2021 Cannes Yachting Festival. "Those who know me well, are familiar with my joking description of the marine industry as “a bunch of people drinking with a boating problem.” Jokes aside, what I really mean is, we tend to have a good time. A lot. In fact, when dealing with the world of boats, you tend to have to be consistently operating at a level of “peak elation” or happiness, simply to engage with clients, the products, insurers, authorities, crew, manufacturers, maintenance, and sales teams. It’s a big list of people, and they are all congregating here in Cannes this week. It has been a bizarre two years since we were last here. Our industry has always leaned on boat shows, like an old set of school nurse crutches. Nearly everyone in the industry feared missing out on a single show, so we set ourselves up for the circus. Run the show, pack it all up, move along and do our very own take on Groundhog Day over 40 times a year, across marinas and exhibition centres all over the world." Read the full feature here; https://oceanmagazine.com.au/cannes-commences/