"A Siege Mentality": The Reinvention of British America's Cup Challenge GB1 | AC38

Following a "massive shift" in sponsorship, Sir Ben Ainslie's British team is rebuilding with a fierce "siege mentality" for the next America's Cup. After breaking a 60-year drought to reach the final in Barcelona, the British challenge faces a critical new era. Splitting from INEOS and restructuring under new CEO Ian Walker, the team has been forced to reinvent itself. Driven by Ainslie's ruthless mindset, this adapted squad is embracing its underdog status with one singular focus: achieving the "almost impossible" feat of dethroning Emirates Team New Zealand. SUBSCRIBE to the official America's Cup channel: https://www.youtube.com/c/americascup Follow America’s Cup on Instagram: https://www.instagram.com/americascup Like America’s Cup on Facebook: https://www.facebook.com/americascup Follow America’s Cup on X: https://x.com/americascup Stay up to date with the America’s Cup newsletter: https://www.americascup.com/en/newsletter The Louis Vuitton 38th America's Cup will be defended in Naples in 2027 by five-time America's Cup winner, the Royal New Zealand Yacht Squadron represented by their team, @EmiratesTeamNZ . #AmericasCup #AC38 #Naples2027