MRAA President and Advisory Group member Matt Gruhn shares why understanding consumers’ evolving expectations can help the boating industry stay relevant, reach new audiences and build for the future.

Victor Gonzalez, Chief Marketing Officer at Sportsman Boats and a member of the Market Expansion Advisory Group, shares why the group aligned around Discover Boating's role in reaching and inspiring future boaters—something that's difficult for individual manufacturers and dealers to accomplish on their own.

Lauren Beckstedt, Chief Marketing Officer at Brunswick Corporation and member of the Discover Boating Advisory Group, reinforces the role Discover Boating plays in building awareness at the top of the industry marketing funnel and attracting new people to boating as part of a coordinated, industry-wide approach.

We hope you have a very "blue" Christmas, boaters! 🛥️ 🌊 💧 #Christmas #Boating #BoatLife

Sounds like just the right snack 😏 🛥️ 🍂

Boating La Familia made waves in Austin! Discover Boating teamed up with long-time ambassador David Callejas of Float On to host the first-ever Boating La Familia event in Austin, Texas—honoring the Latino community’s love for boating, family, and culture. From #BoatAppetit Latin-inspired cuisine and live music to water activities and a sunset cruise, families came together to enjoy life on the water. Watch the highlights and see how Boating La Familia celebrated connection, community, and the joy of boating together! About Discover Boating: Discover Boating is the world's largest online resource and guide to recreational boating. Discover Boating Website: https://bit.ly/46lJSiE Follow Discover Boating on social media: Follow Discover Boating on Facebook: https://bit.ly/3PpTkvq Follow Discover Boating on Twitter: https://bit.ly/3CNiU5S Follow Discover Boating on Instagram: https://bit.ly/42U80WI Follow Discover Boating on Tik Tok: https://bit.ly/44ggpFg Subscribe to the Discover Boating YouTube channel: https://bit.ly/3NJj1WA

As Hispanic Heritage Month wraps up, we want to celebrate and honor the Latino community and their commitment to the boating lifestyle. 🛥️ We had the pleasure of spending time with Float On Charters in Austin, TX, where we celebrated family, community, and commitment to the lifestyle we all love at our Boating La Familia event. ⚓ 🌊

A little boat day ASMR for you 🔊 🛥️ 🌞

If you're looking for a sign to buy the boat, let this be it! 👀 ⛵ ⚓

Already counting down the days till 2026's Discover Boating Norwalk Boat Show! ⏰ Thanks to everyone who made it a stellar show, we'll see you next year! ⚓ 👋

To kick off Hispanic Heritage Month, Discover Boating and Float On Boat Rentals hosted the first-ever Boating La Familia in Texas, a celebration of the Latino community’s love for boating and family. 🌊🚤 Families enjoyed Latin-inspired #BoatAppetit bites, live music, an Ask Me Anything panel, water activities, and a stunning sunset cruise. Unforgettable memories were made on the water, and we can’t wait to do it again next year!

It's Opening Day of the 2025 Discover Boating Norwalk Boat Show & we can't wait for more 🌊 Join us this weekend at the Norwalk Cove Marina!

Boatgating isn't complete without football food! Chef Danny Bullock served up delicious bites for Chicago football legends at Discover Boating’s latest Boatgating event. Watch, get inspired for your own game-day snacks, and hit the water before the next big game. See you out here! About Discover Boating: Discover Boating is the world's largest online resource and guide to recreational boating. Discover Boating Website: https://bit.ly/46lJSiE Follow Discover Boating on social media: Follow Discover Boating on Facebook: https://bit.ly/3PpTkvq Follow Discover Boating on Twitter: https://bit.ly/3CNiU5S Follow Discover Boating on Instagram: https://bit.ly/42U80WI Follow Discover Boating on Tik Tok: https://bit.ly/44ggpFg Subscribe to the Discover Boating YouTube channel: https://bit.ly/3NJj1WA

What’s better than tailgating before the big game? Boatgating! Enjoy getting out on the water, great company, and delicious food before the game. Watch Discover Boating’s latest Boatgating adventure with Chicago football legends, Chef Danny Bullock, and sideline reporter Lauren Screeden. See you out here! About Discover Boating: Discover Boating is the world's largest online resource and guide to recreational boating. Discover Boating Website: https://bit.ly/46lJSiE Follow Discover Boating on social media: Follow Discover Boating on Facebook: https://bit.ly/3PpTkvq Follow Discover Boating on Twitter: https://bit.ly/3CNiU5S Follow Discover Boating on Instagram: https://bit.ly/42U80WI Follow Discover Boating on Tik Tok: https://bit.ly/44ggpFg Subscribe to the Discover Boating YouTube channel: https://bit.ly/3NJj1WA

The fuel for the perfect day on the water is almost as important as the experience itself! 🏈 We had the honor to go Boatgating (think tailgating, but on a boat!) with Chicago football legends, renowned Chef Danny Bullock, and our favorite sideline reporter slash boatgating extraordinaire, Lauren Screeden. Stay tuned for plenty more boatgating fun this football season with Discover Boating! 🛥️

Happy Labor Day 🌊 🛥️ ☁️ We hope you're celebrating on the best place in the world... a boat! ⚓

Experience another boating adventure with baseball legend Gary Sheffield! This time, he's hitting the water for a fishing trip with legendary linebacker Takeo Spikes. Join them on the water as they swap stories, enjoy the ride, and show how boating brings people together. About Discover Boating: Discover Boating is the world's largest online resource and guide to recreational boating. Discover Boating Website: https://bit.ly/46lJSiE Follow Discover Boating on social media: Follow Discover Boating on Facebook: https://bit.ly/3PpTkvq Follow Discover Boating on Twitter: https://bit.ly/3CNiU5S Follow Discover Boating on Instagram: https://bit.ly/42U80WI Follow Discover Boating on Tik Tok: https://bit.ly/44ggpFg Subscribe to the Discover Boating YouTube channel: https://bit.ly/3NJj1WA

Sunset boat cruise = instant happiness. Am I right? 🌅 🛥️

A warm breeze on your skin + the summer sunshine + the smell of boat fuel = a clear mind ☀️ 🛥️ Our all-time favorite way to practice wellness is on the water! 🌊