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Victor Gonzalez, Chief Marketing Officer at Sportsman Boats and a member of the Market Expansion Advisory Group, shares why the group aligned around Discover Boating's role in reaching and inspiring future boaters—something that's difficult for individual manufacturers and dealers to accomplish on their own.
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MRAA President and Advisory Group member Matt Gruhn shares why understanding consumers’ evolving expectations can help the boating industry stay relevant, reach new audiences and build for the future.
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