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Episode 6 – The Identity unveils the vision and design strategy behind the branding of our new IMOCA. Full of insights and teasers, this episode shows how the Malizia touch is applied in shapes and colours across the boat and the team's visual identity. 👨🏻🎨 In these final weeks before the launch, two years after the start of the build, the boatyard is a total hive of activity. The team is working six days a week in shifts to cover nearly 24 hours a day. It is the ultimate final sprint! 🏃🏼♀️ Dive into this episode at 6pm today, to see what our team has been up to recently! ⏱️
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The boat is painted, final touch ups are being added, it’s nearly timeeee 🤩😱 Did you miss the last episode of Born of Race - The identity? Head over to YouTube to not miss any of the major final steps in this long build process before we launch in a few weeks!!
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